My Process
How do I untangle a data journey?
Ask Questions
Questions I include in my process include: what are the biggest goals? What is the target audience? What captures the most attention?
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Sometimes, the more I explore, the more questions I become curious about - it's a never-ending journey of "what's next and what is the story?"
Analysis
After drafting the first set of questions, I check the data: clean, manipulate, and analyze data. Are there trends or patterns based on foot traffic, topic of interest, pricing? Sometimes, patterns can be found in unexpected places
Tell the Story
After final analysis stages, depending on the project, I love to sketch out the story, the design, and the feel of the data - what have we uncovered and where can we go from here? What are the recommendations and biggest takeaways from the data? What's the next part of the journey?